Are we really in the "post-PC" era? Apparently Microsoft doesn't think so, as Redmond is reigniting the old "Mac vs. PC" debate in a trio of new television commercials. (We all remember how that worked out for them with Apple's "Get a Mac" campaign.) Today's edition of the Morning Report also offers a glimpse inside Apple University, where employees learn how Cupertino makes its mojo — read on for the details!
It's a question many of us have asked ourselves at one point or another since Steve Jobs passed away in 2011: Is Apple still the design leader it once was? Apple's design chief Jony Ive certainly seems to think so, or so he claims in an Q&A with the New York Times on the heels of the Gray Lady's larger piece on Tim Cook. Not only is Apple's approach to design in a good place, Ive says, but the company is about to extend it to products with "materials we haven't worked in before."
Could a new day be dawning at Apple? Judging from a pair of recent reports, the Cupertino company is looking to put on a friendlier face, both in public relations and with former retail partners like Costco.
One of the most commonplace assumptions about Apple states that the company starts with design and works its way down to engineering, but a Fast Company interview with former Apple senior designer and user experience specialist Mark Kawano suggests that's not the case. According to Kawano, in many ways the engineers and designers at Apple are actually the same people.
The news over the last few days has been swirling with speculation about Apple's possible acquisition of Beats Electronics, and most commentators assume that the Cupertino company wants to buy it for its pre-built music streaming service that's similar to Spotify. But Steve Jobs biographer Walter Isaacson believes that's not the case. Instead, he states in an interview with Billboard, Apple primarily wants to secure Beats for the industry connections of co-founder Jimmy Iovine.
Rumored mockups of an iPhone 6 simply refuse to die, with the latest popping up Friday afternoon on an Italian website (via MacRumors), showing how the device might stack up against a new Samsung Galaxy S5. Coincidentally, Samsung's latest Android smartphone also factors into one of the stories in our weekend recap, a story that also reveals the perils of speaking your mind on Twitter. Read on for that and much more!
If a new report out of China is to be believed, Apple's mythical "iWatch" has actually entered limited production this month ahead of a launch during the second half of this year. That lines up nicely to analyst expectations of a potential September announcement and the likely arrival of iOS 8, although exactly what the wearable device will do remains open to speculation — but you won't have to ruminate much with today's news recap, which is all about what's here and now...
It's said that all is fair in love and war, and apparently that extends to business as well, even if it means taking advantage of a competitor during one of the darkest moments in their corporate history.
Will your next iPhone cost you $100 more? As we reported Monday, at least one analyst seems to believe so, and like it or not, that could be the price of everyone clamoring for a bigger iPhone 6. Thankfully, other companies appear to be eyeing ways for their customers to actually save money, and we've got at least two such examples in today's news roundup...