Apple announces their fall event and the speculation begins. Steve Jobs' obituary makes us wonder about our own legacy and how-to create your own Apple rumor.
A Missy Elliot protege is chosen for our weekly, "Keep or Delete." Each week we download and review the free iTunes song of the week and decide whether we're going to keep or delete the file. This week's artist:
Bloomberg, a financial news service, briefly freaked out Apple stockholders today by prematurely releasing its obituary of Apple CEO Steve Jobs. Only problem is, Jobs didn't die. (He's fine! Jon saw him in Cupertino just a little bit ago.)
The iPhone 3G's reception issues become fodder for a lawsuit and a worldwide reception test. Kevin Rose once again shares his knowledge on upcoming Apple products.
Indie-pop victims are chosen for our weekly, "Keep or Delete." Each week we download and review the free iTunes song of the week and decide whether we're going to keep or delete the file. This week's artist:
Do you really need an iPhone 3G? We give you 5 reasons it’s the world’s best cell phone—and 5 reasons to wait to buy one or just keep rocking your 2G iPhone.
We admit it—after hearing Steve Jobs’s keynote at the Worldwide Developers Conference on June 9, we all wanted an iPhone 3G. Badly. There’s plenty to like about the iPhone’s second coming, but we wouldn’t be doing our jobs if we didn’t show you both sides of Apple’s newest smartphone, the good and the bad. In fact, the original working title of this article was “10 Reasons You Need an iPhone Now,” but in researching the story, we couldn’t look past the device’s clear downsides.
So in the spirit of the proverbial angel and devil that sit on either shoulder when you’re weighing a decision, we present both the good and the bad news about the iPhone 3G, so you can you make the most informed choice possible.
They weren’t on a mission of redemption like the USA Basketball team. They don’t have eight gold medals like Michael Phelps. They didn’t break any world records. And they won’t be getting a Speedo endorsement any time soon.
But Apple’s Executive Board members had plenty of reasons to high-five during the Games of XXIX Olympiad: Like each time Microsoft spokesman Lebron James, or Yao Ming, or any of the 11,000 other athletes from around the world was shown listening to an iPod before an event. Or whenever a broadcaster waxed intellectual about Phelps’ pre-swim playlist. Or when Dwight Howard was photographed downloading an app onto his iPhone. (Not so much when a duct-taped MacBook Pro made an appearance, but you can’t win 'em all.)
So we started thinking: What if Apple’s Executive Board, rather than its products, were the stars of the Beijing Olympic Games? What events would they participate in? Who would win gold?
With Apple, we never know more than we have to, and its upcoming "product transition" is no exception. We know it's coming before Sept. 30, and we know it'll put a strain on the company's gross margins. But if Apple's track record for such announcements is any indictor, we should be ready for something big.