After raising the ire of BlackBerry fans with an offer to switch to iPhone, T-Mobile US debuted an offer just for those users -- but it turns out the majority of them wound up ditching their BlackBerry anyway.
Among Apple's many genius marketing decisions was the "Get a Mac" advertising campaign aimed at luring PC users into the fold. Now iPhone users are getting similar encouragement about switching to Android from one of Google's executives.
Wednesday marked the 10th anniversary since Apple debuted iTunes for Windows -- but if you thought the move was controversial from a user's perspective, check out this tale from inside the walls of Cupertino.
Apple's iPhone is finally coming to T-Mobile this Friday, and if you've been on the fence about dropping your existing iPhone carrier, the magenta network may have some extra incentive for you to do just that.
The controversy over Apple’s radical new Final Cut Pro X may have died down since its release at the beginning of summer, but that could have more to do with Adobe’s successful campaign to get disgruntled editors to switch to Premiere Pro and Production Premium CS5.5, which has seen a remarkable 22 percent year-over-year growth and a whopping 45 percent growth on the Mac platform.