Yesterday I wrote about how Apple puts comparatively little cash into its advertising budget, and last night on Jimmy Kimmel Live!, five-year-old Arden Hayes showed us why word-of-mouth works just as well for the folks in Cupertino. During his interview, Hayes utterly devastated Sony's attempt at product placement when he expressed preference for Apple's iPad.
It looks like the supplies of iPad Air might be dwindling on launch day, after all, reports MacRumors, as Apple has now updated its site to mark all models of the device as shipping "within 24 hours" and arriving by November 6. Previously, Apple listed November 4 as the date of delivery for American customers.
Using a Wi-Fi only iPad works well enough when you have an available connection, but sometimes emergencies strike and you find yourself wishing you had an LTE-enabled device. (Well, I do, anyway.) According to AllThingsD, AT&T's seeking to make those moments easier for us. It looks as though you'll still have to buy a cellular-enabled tablet, but AT&T seeks to ease some of the prohibitive costs involved by introducing a 250 MB data plan for $5.00 a day when you need it.
A week of praise for the iPhone 5s and a week of blame for it both. And it looks like a distributor has a great tradeback deal in the works, so if you were hesitant about a new handset, this could be your ticket. Plus a great Cupertino employee moonlights for an iconic brand. That and more behind the curtain.
Rumors and leaks are heating up and you know what that means: pure speculation! Fakes! A slowly growing fever pitch of excitement as we get closer and closer to the big day. If the 9/10 predictors are right, we'll be seeing Apple invites pretty soon, but only time will tell. That, and a MacLife columnist goes Android rogue — GASP!!!
We decided to go easy on the refurbs for a bit to let some of that stock move so we can see some new deals slip into place. But there really wasn't much in the way of Macs this week. No, the real action is in the accessory market. As the iPhone 5 rolls out across the globe, accessory makers are rushing to meet it and be THE case you want, while we suspect we're going to start to see 30-pin doodads begin to get the clearance sale treatment. With no further ado, let's go see those accessories!
Seemingly tired of watching its third-party partners fumble the Android tablet experience--aside from Amazon and its successful, albeit locked-down Kindle Fire -- Google stepped in, teaming up with Asus to develop the Nexus 7, easily the best Android slate yet. It’s a startlingly slick take on the 7-inch tablet concept, packing pure Android 4.1 (Jelly Bean) within its well-considered form factor. And while the Nexus 7 doesn’t match up on many levels with the iPad, it offers a remarkably polished experience at the entry price of $199
Early reviews of Google's first Android tablet have been so positive, many are calling it the first real iPad competitor--so much so that Apple might be gearing up its own Nexus 7 killer for the fall. Size, weight, price and, yes, even the OS have industry experts singing its praises, including Apple stalwart Walt Mossberg, who went so far as to call it "a better choice than the iPad for people on a budget." But it looks like Google's race to the bottom with Amazon (the display costs just $10 more than the far smaller iPhone), has had some unfortunate side effects.
We've got a bit of How-To action going on this week, as most newsy stories took their vacation just like lots of staffers all over. So the news was slow as the mercury climbed. So now that you've retreated indoors with the air conditioning, these how-tos might just be the ticket. A little something to keep you occupied.
We’re big fans of Microsoft’s Windows Phone 7 here at MacLife.com, but sadly the folks in Redmond don’t seem too eager about moving the platform to the tablet. But that hasn’t stopped a Dutch developer from giving it a go anyway, using RIM’s failed BlackBerry PlayBook.