We don’t think an Apple product has fallen out of favor as fast as the iPad mini. With the iPad Air 2 leading the way in screen tech, raw power, and ultra-thinness, the mini was crying out for the same treatment. Unfortunately, it doesn't get it, and it suffers as a result.
Squeezing down the slender iPad Air from 7.5mm to 6.1mm wowed folks watching the iPad Air 2’s launch event in October and the difference is obvious when you hold it. That’s not the biggest boon when it comes to the increasingly compact full-size iPad, though.
Microsoft has tried a number of tactics to get the Apple faithful to switch over from iPads and MacBooks to their Surface tablets (which were partly meant to kill both markets with one stone), and so far it's failed rather dismally. But now the company is attempting to one of the most direct routes to winning your hearts — bring in your MacBook Air, and they'll give you a wad of store credit to put toward a Surface Pro 3.
Remember just a few years back when tablet computers seemed new and exciting? Now you can buy low-end models at drug store chains, but as ever, you usually get what you pay for with cheap tech. The latest tablet survey from J.D. Power and Associates bears out that move towards less expensive hardware and the resulting implications, demonstrating declining overall satisfaction as more manufacturers enter the market. However, while overall satisfaction may be trending downward, Apple's iPad leads the pack with an overall satisfaction rating of 830 out of 1000, with the report noting that it “performs highest in all study factors except cost.”
Over the past year, if you asked iPad mini owners what one thing they’d change about the device, odds were good that they’d respond with “add a Retina display.” Well, they obviously weren’t unheard, as the second generation of Apple’s scaled-down (in size, but not usefulness) tablet does exactly that—but not only that. This year’s new iPad mini with Retina display (see, it’s right there in the name) melds the superb design and build quality of the original with that long-awaited high-res screen and the heart of an iPhone 5s for one fantastic portable computing powerhouse.
Yesterday I wrote about how Apple puts comparatively little cash into its advertising budget, and last night on Jimmy Kimmel Live!, five-year-old Arden Hayes showed us why word-of-mouth works just as well for the folks in Cupertino. During his interview, Hayes utterly devastated Sony's attempt at product placement when he expressed preference for Apple's iPad.
It looks like the supplies of iPad Air might be dwindling on launch day, after all, reports MacRumors, as Apple has now updated its site to mark all models of the device as shipping "within 24 hours" and arriving by November 6. Previously, Apple listed November 4 as the date of delivery for American customers.
Using a Wi-Fi only iPad works well enough when you have an available connection, but sometimes emergencies strike and you find yourself wishing you had an LTE-enabled device. (Well, I do, anyway.) According to AllThingsD, AT&T's seeking to make those moments easier for us. It looks as though you'll still have to buy a cellular-enabled tablet, but AT&T seeks to ease some of the prohibitive costs involved by introducing a 250 MB data plan for $5.00 a day when you need it.
A week of praise for the iPhone 5s and a week of blame for it both. And it looks like a distributor has a great tradeback deal in the works, so if you were hesitant about a new handset, this could be your ticket. Plus a great Cupertino employee moonlights for an iconic brand. That and more behind the curtain.
Rumors and leaks are heating up and you know what that means: pure speculation! Fakes! A slowly growing fever pitch of excitement as we get closer and closer to the big day. If the 9/10 predictors are right, we'll be seeing Apple invites pretty soon, but only time will tell. That, and a MacLife columnist goes Android rogue — GASP!!!