The arrival of a new Apple television commercial is always cause for celebration (with the possible exception of those recent "Mac Guy" spots), and this week brings yet another focused on the iPad experience.
Sometimes, a video game's narrative, mechanics, and platform complement each other in such a seemingly perfect way. While Telltale's Walking Dead: The Game is far from the first adventure game to shine on iOS devices – the same developer has other titles on the App Store, in fact – few have emerged as splendidly. The Walking Dead is emotionally charged, wonderfully paced, and a fine example of why the adventure genre is such a concise fit for the iOS hardware.
Long referred to as a hobby during Apple keynotes, Apple TV has evolved into one of the star peripherals of the iOS ecosystem. And no wonder--this slim 4-inch box turns your humble HDTV into a networked entertainment powerhouse. Apple TV’s HDMI and optical audio ports connect to your home theater, and it connects to your network via 802.11n Wi-Fi or 100Base-T Ethernet. Once you’re plugged in, you can buy or rent movies at up to 1080p, or buy TV shows at the same resolution, from iTunes.
We’ve got quite the Thursday lined up for you in this edition. How does faster Wi-Fi sound? Check! Live television streamed to your iOS device for free? Got it! MobileMe replacement services? Naturally! And there’s oh so much more in store for MacLife.com readers today, so let’s cue the lights and start the show for this Thursday, April 26, 2012.
Apple has used celebrities sparingly to pimp their product, most notably with the classic “Think Different” ad campaign. But the company appears to be going in a new direction, starting with a pair of television commercials that popped up Monday night.
The chocolate fest is over for another year, and we've been working off our Easter paunches with some hardcore product testing.
It's been a great week, too. Nothing pleases more than when we get to review genuinely excellent products, and this week it's been Panasonic's excellent new 32-inch TV and the latest HTC smartphone that have been impressing us the most.
It's hard not to get totally obsessed with game shows. From The Price is Right to Wheel of Fortune, each is laced with decades of history, a whole load of prizes, and hilarious on-air flubs. Thankfully, many of the top TV game shows of today and the past are available as iPhone and iPad apps, letting you experience the sensation of guessing trivia questions and letters from the comfort of wherever. It's not quite the same as actually being on the show, but it's quite a bit more cost-effective!
Apple takes a break from the voiceovers traditionally used in their television commercials with the new “iCloud Harmony” spot, which offers a quick glimpse into how the free service can enhance the lives of iOS device users. Spending big money to advertise a free product? Priceless.
The folks in Cupertino clearly believe that Siri is the future, and to prove it they’ve made it the focus of their iPhone 4S television commercials thus far -- not much of a surprise, considering it’s harder to sell improved specs to the general public. (Never mind that Android-based devices continue to try that approach.) Apple continues the same approach with two new commercials.
With the Christmas holiday now less than a week away, Apple has pushed out the latest in their iPhone 4S television ads -- and it features an iconic character getting through a busy night with the help of the iconic handset’s latest “wow” feature.