In an overnight update, the immensely popular free-to-play endless runner Temple Run 2 added the first guest character in series history today – and it's Usain Bolt, the Jamaican sprinter who owns multiple world records, including the fastest-ever 100-meter sprint (9.58 seconds). While this might seem like an ideal opportunity for a free promotional addition, or something to reward die-hard players who have racked up a bundle of gems or coins to spend on a new runner, unlocking Bolt requires an in-app purchase of $0.99.
As with last year's Temple Run: Brave, the new Temple Run: Oz takes the framework of the latest core entry – in this case the recent Temple Run 2 – and gives it a Disney-fied makeover tied to a big-budget flick. This time around, it's Oz The Great and Powerful, a prequel to the iconic Wizard of Oz, and the result is a game in which you'll guide a digital approximation of James Franco along a yellow brick road filled with obstacles and collectibles alike. While visually vivid and solidly enjoyable as a behind-the-back runner, Temple Run: Oz simply hits too soon after Temple Run 2 to generate much enthusiasm.
If you happen to live in New Zealand, you can already enjoy the free fun of Temple Run 2. For those of us in the U.S., it's going to be a long day waiting for it to arrive in the App Store in our time zones.
It was a relatively quiet weekend on the Apple front (unless you count that settlement with HTC which we'll get into in a moment), with most of the tech world focused on the debut of Nokia's new Windows Phone 8-powered Lumia handsets hitting AT&T and Verizon. Curious about what you might have missed? Glad you asked, because we've assembled a handful of those stories right here for you...
The dog days of August are upon us, but there's still plenty of time to get some fun in the sun before the leaves start blowing into autumn. Apparently an awful lot of you are out there playing Temple Run, which racked up quite an impressive landmark this week. Oh, you didn't hear about it? No worries, that story -- and a handful of others -- are ready for your consumption and just a click away on this Thursday, August 2, 2012.
Have you ever downloaded a free game on your iPhone and wondered how in the world the developer could possibly be making money with it? As it turns out, the so-called “freemium” business model is actually far more lucrative than charging money, at least for mobile.