A week of praise for the iPhone 5s and a week of blame for it both. And it looks like a distributor has a great tradeback deal in the works, so if you were hesitant about a new handset, this could be your ticket. Plus a great Cupertino employee moonlights for an iconic brand. That and more behind the curtain.
Well, that was quick. Earlier this week we reported that Apple might be rolling out its trade-in program sometime next month, but as CNBC reports, it's actually effective in Apple retails stores today. Much as we've seen with Best Buy's popular trade-in program over the summer, iPhone users can trade in their old iPhones for a gift card, which will then be used toward the purchase of a new Apple smartphone with a two-year contract.
According to USA Today, Best Buy's one-day trade-in offer for a "free" iPhone was so enticing earlier this month that they've decided to do it again, and this time for a full nine days. (Indeed, at least one of us here at Mac|Life even took advantage of the offer.)
In case you had any doubts that Apple is trying to adjust itself to the changing smartphone market, consider this--Bloomberg is reporting that Apple may soon start accepting trade-ins for iPhone 4 and 4s units at its retail locations in an attempt to get users to upgrade to the newer models. The actual trade-in program will allegedly be run by Brightstar Corp, which already handles trade-ins for T-Mobile and AT&T.
So it was a big announcement week with not only the long rumored iPad mini, but surprises like the newly redesigned iMacs, Retina Display additions to the MacBook line up, and the fourth generation iPad. One thing Apple never does is disappoint. So a few other stories happened this week too, so why don't we take a look?
This is it. The last hot Apple news before the new handset arrives. Are you excited yet? We're surprised the rumor mill wasn't quite as churny as we expected, though there were a few leaks that got us excited. I guess if the police aren't bashing in someone's door, the thrill is gone. Well, here's ten stories to keep your home fires burning until Tuesday.