Late last year, TAG Heuer chief Jean-Claude Biver made a turn-around on his dismissive comments about the Apple Watch, and today he made an announcement that shows he's taking his stated intentions to provide an luxury alternative to the Apple Watch seriously. In other news, you can buy Steve Jobs' high school yearbook if you have $13,000 to throw around.
Apple design chief Jony Ive might be best known for designing the iPhone, but according to the man himself, it was the Apple Watch which posed the greatest design challenge of his creative career so far. Speaking to a crowd at the San Francisco Museum of Modern Art last night as he accepted the accepted the 2014 Bay Area Treasure Award for lifetime achievement, Ive called the Apple Watch a "difficult and humbling program."
Apple CEO Tim Cook noted that the iPhone 6, iPhone 6 Plus, and ApplePay could certainly be enough to call it a day, but instead he took the stage for "the next chapter of Apple's story" to introduce the long-awaited... Apple Watch?
Apple hasn’t even announced its long-rumored iWatch wearable device, but at least one other company is gearing up to fight that proposed branding. Swiss watch manufacturer Swatch confirmed over the weekend that it is working to protect its iSwatch line in case Apple decides to enter the market. According to Bloomberg, Swatch has started alerting authorities in countries where it holds the iSwatch trademark to remind them of its ownership.
If you've been wanting to get your hands (or, rather, your wrists) on Apple's so-called "iWatch," it looks as though you only have a year to wait. The date itself is pure informed speculation on the part of Wang Wanli, an analyst for CIMB Securities Limited, although Wanli's inverview with Taiwan's Commercial Times reveals that he may have inside knowledge that around 60 percent of Apple's orders will come from Taiwan's Inventec.
Sure, Samsung has been in the wristwatch business for years, but they haven't exactly had any better luck making them smarter than anyone else. Feeling a little pressure from those Apple rumors, are we?
What do you get the iPhone user who already has everything? How about a swanky Bluetooth 4.0-enabled wristwatch they can use to pair with their favorite Apple device so they'll never miss your call again?