Apple design chief Jony Ive might be best known for designing the iPhone, but according to the man himself, it was the Apple Watch which posed the greatest design challenge of his creative career so far. Speaking to a crowd at the San Francisco Museum of Modern Art last night as he accepted the accepted the 2014 Bay Area Treasure Award for lifetime achievement, Ive called the Apple Watch a "difficult and humbling program."
Apparently, the iPhone 6 rumor mill has run dry: No sooner does another report on Apple's fabled iWatch surface Thursday night, than two others pop up offering even more details on how Cupertino might dominate the wrist.
Seems like WWDC 2013 put the kibosh on crazy Apple smart watch rumors for a little while, but Sony is ready to stir that pot back to boiling with the introduction of its own Android-friendly wristwatch.
Sure, Samsung has been in the wristwatch business for years, but they haven't exactly had any better luck making them smarter than anyone else. Feeling a little pressure from those Apple rumors, are we?
Like something out of a classic George A. Romero zombie movie, rumors of Apple's so-called "iWatch" keep lumbering forward in search of human flesh. (Okay, maybe not that last part, but they are in search of deep profit margins.)
What do you get the iPhone user who already has everything? How about a swanky Bluetooth 4.0-enabled wristwatch they can use to pair with their favorite Apple device so they'll never miss your call again?