Like last year, Apple started this year's WWDC keynote with a clever video. But this time it wasn't a cheap shot at Android or a silly swipe at Samsung. It was a peek into Apple's design philosophy, a beautifully crafted response to anyone who has been questioning its commitment to innovation:
"If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy, abundance with choice. Designing something requires focus. The first thing we ask is, what do we want people to feel? Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time ... there are a thousand no's for every yes. We simplify. We perfect. We start over. Until every thing we touch enhances each life it touches. Only then do we sign our work: Designed by Apple in California."
It was barely a minute, but it stuck with me throughout the two hours of pomp and circumstance that followed. Apple hasn't been dragging its heels or taking its eye off the ball. On the contrary, it's more focused than it's ever been.
Today's Worldwide Developers Conference keynote speech was packed with new reveals, not the least of which was the sleek new Mac Pro. What we know about its specs so far is impressive, but perhaps more striking is that it's able to fit pro-level computing into a shiny, cylindrical case 1/8 the size of the bulkier 2012 version. Apple had a few models on display at the show (unplugged and encased in translucent cylinders, sadly), giving us the chance to take a few shots for you to check out.
Move over, Pandora--Apple's moving in. Apple announced its long-anticipated iTunes Radio for streaming music this morning (previously known as "iRadio" when mentioned along with its associated rumors), and you'll be able to find it in iOS 7's version of the Music app.
With iOS 7, design is back. Jony Ive's revision of iOS 7 is so much more sleek and attractive than many had anticipated, and it comes with several new features that distinguish it from the iOS we've known and largely loved over the years.
Apple has announced the new Mac Pro, and it's a beauty--apparently both above the hood and below it. After hearing the awed response from the crowd after he unveiled the new, sleek design, Phil Schiller joked, “Can’t innovate anymore, my ass!”
Craig Federighi's preview of Mac OS X's native apps like iCal allows us to see our first look at Ive's "flatter, simpler" design that we've been hearing so much about. He also pointed out some significant changes to Notifications.
Among all those other changes that we've heard about under Jony Ive's direction, looks like Apple's getting rid of the cat names for new iterations of Mac OS X. After an initial joke that the new version of Mac OS X would be called "Sea Lion," Craig Federighi, Apple's senior vice president of software engineering, announced that the new Mac release would be called "OS X Mavericks" in a nod to Apple's California heritage. Federighi announced three new features, finder tabs, tagging, and multiple displays.
Streaming services seem to be big news this week as everyone tries to figure out how to capitalize on that space and be your next big content provider. Amazon picks up Netflix's spurned shows, while Hulu's on the auction block and seriously, are they really going to call it iRadio? That and more streaming your way after the jump.
Looks like all those rumors about Jony Ive's extreme makeover of iOS and Mac OS are true, after all. In preparation for WWDC this week, San Francisco's Moscone Center has been draped with banners depicting thin, minimalist sevens and Xs as captured by readers of 9to5Mac. Although the banners give little away, it's clear that they mark a significant departure from the iOS and Mac OS stylings we've seen in the past.
It's a good time to be a young Apple fan. Earlier this morning Apple announced the release of a budget friendly 16 GB iPod Touch with Retina Display for $229, and just a couple of hours ago, it dropped the price of its low-end MacBook Pro for students. The new savings drop the price of a new unit by $200, rendering it roughly the same price as a low-end MacBook Air. That's an excellent investment for a machine that could easily last through at least four years of hardcore study.